Fran Swaine


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Helping organisations
better communicate
through digital marketing
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Specialising in helping small to medium-sized organisations, charities and NFPs; my role as a marketing consultant is to listen to your needs, understand your vision and translate it into something tangible.
Listen  Understand  Translate
My approach focuses on really getting to know you, your organisation and your team, learning what makes your organisation tick and understanding your objectives. I provide creative and innovative solutions that allow you to communicate better, increase your visibility, and deliver results that meet or exceed your goals.



What I can do for you.

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Copywriting

Research and identify the right words to express and demonstrate the ethos of your organisation - helping to get across who you are and what you represent.
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Digital Marketing Consultancy



Devise creative solutions that are the right fit for you – from the early stages of planning and strategy through to setup and implementation.
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Training


Empower your team with the advantages of digital knowledge – from the theory of how digital can improve your organisation, through to practical skills like getting you up to speed on social media.
“Fran has made a real and tangible difference to Artists Open Houses. Her strategic social media campaign has been instrumental in attracting a new audience, demonstrably swelling visitor numbers. Her input has been invaluable and the results remarkable.”

Judy Stevens, Festival Director, Artists Open Houses

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Blog Posts
It’s not the tools that you use, it’s the stories that you tell…

  A common worry I hear from organisations is “We don’t know which social media tools to use!” Often they spend a lot of time deliberating over whether it’s better to focus on Twitter or if Pinterest will help generate them better awareness. Every time I hear this concern my answer remains the same: Stop [...]

What makes a good email marketing campaign?

  It can be tricky to explain the recipe of a great email marketing campaign – so when I got an email from a charity who were doing it exceptionally well, I had to share. This morning I got an email from Movember. It was to a gmail account so it got filtered into promotions [...]

4 ways round Facebook reducing organic reach

I am very excited about this guest post as it’s from the excellent Matt Collins aka Charity Chap. Do make sure you head on over to his blog to check out some of his great posts, especially if you work in the charity or not for profit sector.   “We expect organic distribution of an [...]

Awesome GA Features Part 3: Campaign Tagging

  In part 3, our final part of the series, we’ll look at what’s called campaign tagging. This allows you to be able to analyse specific content you share on your social platforms. For example you’ve written a great blog post, shared it on Twitter and you can see in GA that Twitter has generated some [...]